Privacy Policy

We take privacy very seriously here at Ruffld and are committed to respecting the confidentiality and security of your personal data. We use 256-bit SSL encryption throughout the site and follow industry standards to secure your data, processing it in accordance with applicable data protection laws. Our website and data resides within the UK.

This Privacy Policy governs the manner in which we (Ruffld) collect, use, maintain and disclose information.

How we use your data
By placing an order with us, or providing us with your information, we may use the information to:
- Process your order(s)
- Open and run your Ruffld account
- Personalise your shopping experience
- Provide customer services
- Comply with any legal obligations

We won’t sell your data to 3rd parties. However we may need to share some of your data with carefully selected 3rd parties detailed below.

We collect analytics to improve our website, We use Google analytics reporting to do this. All analytics data is collected anonymously.

A ‘Cookie’ is a small amount of data that our website sends to your browser. Your browser might then store it on your system and send it back with the next request. The following services set Cookies when using
- Google, For analytics reporting.
-, To support website functionality such as account login
- Facebook, to support social sharing
- Twitter, to support social sharing
- Alpha SSL, is our SSL provider

You may choose to deny the use of ‘Cookies’ via your browser, however this may cause some parts of the website to not function properly.

We use MailChimp as our email marketing automation platform. If you provided us with consent to do so, i.e. by subscribing to our newsletter (thanks!) we may sometimes email you about other Ruffld products or services that we think you might be interested in. By subscribing to our newsletter, you acknowledge that your name and email will be transferred to MailChimp for processing in accordance with their Privacy Policy and Terms. You can unsubscribe at any time.

Payment providers
We use PayPal for secure, protected online payments. This means we don’t store any credit card details on our servers. When placing an order with us, you acknowledge that we may need to share some of your data with our payment provider (PayPal), which will then be processed in accordance with their Privacy Policy and Terms.

Delivery partners
To deliver any physical goods you acknowledge that we may need to share some of your data with our delivery partners, including Royal Mail. Any data shared will then be processed in accordance with their Privacy Policy and Terms.

Personalised products
If you order a personalised product, we may need to pass the information provided for the peronalisation on to the supplier in order to fulfil your order.

How we protect your information
We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorised access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our site. Sensitive and private data exchange between the site and its users happens over a SSL secured communication channel and is encrypted and protected with digital signatures.

Third party websites
You may find links to other third parties on We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website's own terms and policies.
Changes to this privacy policy
Ruffld has the discretion to update this privacy policy at any time. When we do, we revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.
Your acceptance of these terms
By using our website, or by providing us with information, you have given us consent to hold and process the information as defined above. Under GDPR you have many rights regarding your personal data, including the access to data we hold on you. Please contact us with any requests.
Contacting us
We want to be as clear as possible with you on how we use your data. If you have any questions about this Privacy Policy, the practices of this site, or your dealings with, please contact us at:  

020 3129 4760

Updated 22nd May 2018


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020 3129 4760